Customer segmentation is the practice of dividing a customer base into groups of individuals that have similar characteristics relevant to marketing, such as age, gender, interests and spending habits ...

Imagine you know everything about your target customer: Who they are, what interests them, what motivates them to buy your product, which needs your offering satisfies, and the moment they’re most ...

Behavioral segmentation is not only about identifying the people who have different mindsets, it’s an activity of optimizing marketing campaigns to match the behavioral patterns (habits, emotions, and ...