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Choosing the right influencer for your campaign is not just about big follower numbers. Many marketers rely on vanity metrics like fan base and likes — but are you evaluating them the right way? In this video, Dr. Darshana Jayasinghe explains two simple checks you can use to understand whether an influencer’s audience truly aligns with your brand. Follow Dr. Darshana Jayasinghe for more insights on influencer marketing, digital strategy, and content influence, and stay tuned for more expert guid
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